Loreal Paris Preference Vivids Permanent Gel Hair Colour (Silver Grey)

Designed with pure dyes for a high intensity, bold colour result for all hair types, Colorista permanent hair dye gel is the perfect long-lasting formula to create your own unique look.

Find your perfect colour – find the perfect hair colour shade for you with our Virtual Try On.

High intensity shimmer – the colour is blended with pure dyes for a high intensity shimmering bold result with up to 3x more shine

Long lasting permanent hair colour – bold colour with a long-lasting and permanent result.